How to track Live Chat conversions in Google Ads
Set up a Google Ads conversion when someone opens a new conversation or create a new lead
If you want to track your live chat conversions in Google Ads follow the tutorial below. This is perfect if you are sending paid traffic on a specific landing page and you want to track also conversions coming from the live chat such as a new conversation or a lead generated.
Let's start!
1. First of all open the Google Ads Conversions.
2. Open an existing conversation or create a new one. For the tutorial purpose, we'll create a brand new Chat Generated Lead Conversion.
![](https://s3-eu-west-1.amazonaws.com/blackhole.customerly.io/attachments/froala/images/8d17002a58620f9e1da6441fa3c27c31.jpg)
3. Hit the plus button
4. Select Website
![](https://s3-eu-west-1.amazonaws.com/blackhole.customerly.io/attachments/froala/images/53667071fff0dc08cb857d9141d3d9da.jpg)
5. Fill the details as described below
![](https://s3-eu-west-1.amazonaws.com/blackhole.customerly.io/attachments/froala/images/22de9714d3caa716dafdef849ffa4501.jpg)
6. You will be asked to choose an installation method, select "Install the tag yourself".
![](https://s3-eu-west-1.amazonaws.com/blackhole.customerly.io/attachments/froala/images/38c2a430cbdf9e608f15e14aeb72facf.jpg)
7. Follow the instructions you find below
![](https://s3-eu-west-1.amazonaws.com/blackhole.customerly.io/attachments/froala/images/4285c67906a0097ef75a0b5971c4bb62.jpg)
8. Once you have got the snippet of the conversion, you need to add it to a callback to your live chat integration as shown below.
You should paste into it only the following blue part.
customerly.load({
app_id: "REPLACE_APP_ID",
});
customerly.onLeadGenerated = function() {
gtag('event', 'conversion', {'send_to': 'AW-819675893/72yqCNf9ut0BEPWF7YYD'});
}
}
Please refer to our tutorial on live chat callbacks for more information about supported events.
If you want to track events in Google Analytics please follow this tutorial: How to track Live Chat events in Google Analytics
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