A complete guide about contact tags

If you want to learn about tags,

Luca Micheli
Written by Luca MicheliLast update 2 years ago

It is essential to use tags, contact, and company properties in email marketing automation.

What a tag is?

Tags are used when you want to categorize something or someone. For example, you've sent a survey to the users, and you identified them as happy users. You can assign the tag "happycustomers" to them. So next time, when you want to send an email to happy customers, you will be able to select a tag filter with "happycustomers".

How can I tag a contact?

You can tag your contacts manually in the contacts details or via:

How a tag is different from a property?

The property will consist of a property name and the value. Property is like an added attribute that can be useful when you need to update its property value, for example in some campaigns. You can use such properties as "birthday", "name", "country" and so on.

Discover more:

  • Learn more about contact properties here to level up your marketing automation.

  • Filtering has never been easier with our filtering feature.

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