How to track custom events

You can track custom events like Google Analytics to create custom audiences based on users that have triggered them. 

Eg. Create an audience "Not buyers yet" with the condition of two events: add_to_cart and purchase.

You can easily create a condition where the add_to_cart count is more than 0 and the purchase is less than 1. 

In this way, you can create funnel automation to upsell to only these people.

How can you track custom events? 

Thanks to the live chat snippet you can just call this function from a button or inside your javascript code.

customerly.event("add_to_cart"); 

👉 Remember your event tracking will happen even if you hide the live chat widget